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Corporate Identity & Brand Management

Public Relations 0 live dates

UPCOMING SEMINAR Contact us Get up to 50% Discount for Group Participants.

Venue Venue on request

Date Dates on request

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UPCOMING SEMINAR €1,850.- Get up to 50% Discount for Group Participants.

Venue Online

Date Dates on request

See more dates venues

Venue and date

Venue on request

Dates on request

Seminar content

What you will learn

Why Attend

A strong corporate identity and well-managed brand are among an organization's most valuable strategic assets. They shape stakeholder perceptions, strengthen customer loyalty, support business growth, and create sustainable competitive advantage. This course equips participants with practical knowledge and proven frameworks for developing, communicating, managing, and protecting corporate brands while ensuring alignment with organizational strategy, culture, and long-term business objectives.

Course Methodology

The course combines instructor-led presentations, interactive workshops, branding exercises, case studies, group discussions, brand assessment activities, practical design sessions, and participant presentations to provide hands-on experience in corporate brand development and management.

Course Objectives

By the end of this course, participants will be able to:

Understand the strategic role of corporate identity and branding
Develop a comprehensive brand strategy aligned with organizational objectives
Build a distinctive and consistent corporate identity
Engage employees and stakeholders as brand ambassadors
Develop brand communication guidelines and governance frameworks
Measure, monitor, and protect brand value over time
Create practical action plans for sustainable brand management

Target Audience

Corporate communication professionals
Marketing and brand managers
Public relations professionals
Business development managers
Corporate affairs specialists
Senior executives and business leaders
Entrepreneurs and business owners
Professionals responsible for corporate reputation and stakeholder engagement

Target Competencies

Corporate branding
Brand strategy
Corporate identity
Brand communication
Stakeholder engagement
Reputation management
Brand governance
Strategic marketing

Benefits

Why attend this seminar

Build current, practical knowledge in public relations.
Translate the course ideas into actions you can use immediately at work.
Review real schedule options across 13 venues and live dates.
Connect course detail, venue, and category routes in one workflow.

Methodology

How the course is delivered

Structured seminar input and guided discussion.
Applied examples using current business situations.
Focused explanations based on the stored overview and outline.
Clear next steps for implementation after the course.

Target audience

Who this is for

Professionals responsible for public relations.
Managers, specialists, and team leads who need applied skills.
Participants looking for a focused route into Corporate Identity & Brand Management.

Seminar details

Detailed outline

Day 1: Foundations of Corporate Identity and Branding

Understanding the strategic importance of branding in modern organizations
Defining corporate identity, corporate image, and brand positioning
Exploring how effective branding supports organizational performance and competitive advantage
Aligning brand strategy with organizational mission, vision, values, and purpose
Identifying the core elements that create strong and memorable brands
Building differentiation, credibility, emotional connection, and customer trust through branding

Day 2: Developing a Strong Corporate Brand

Designing comprehensive branding strategies that support long-term business objectives
Understanding the essential components of corporate brand identity
Developing compelling brand values and unique value propositions
Applying customer insights to strengthen brand positioning
Creating audience personas to support customer-focused branding strategies
Aligning brand evolution with organizational history, current positioning, and future aspirations

Day 3: Building Internal and External Brand Advocacy

Securing executive sponsorship and leadership commitment to brand initiatives
Developing leadership as visible champions of the corporate brand
Empowering employees to become authentic brand ambassadors
Leveraging strategic partnerships, influencers, and external advocates to strengthen brand awareness
Building engaged customer communities and digital brand advocates
Measuring and communicating brand value using recognized valuation and performance frameworks

Day 4: Brand Communication and Implementation

Developing comprehensive corporate brand guidelines and governance frameworks
Creating brand manuals that ensure consistency across all communication channels
Delivering effective branding workshops for employees and external partners
Planning integrated communication strategies for internal and external stakeholders
Organizing successful brand launch initiatives and communication campaigns
Maintaining brand consistency across multiple locations, platforms, and customer touchpoints

Day 5: Brand Protection, Performance, and Continuous Improvement

Monitoring customer experience and brand perception using qualitative and quantitative methods
Evaluating stakeholder, influencer, and media perceptions of the corporate brand
Measuring brand performance through reputation and brand equity indicators
Identifying when and how to evolve or refresh corporate branding strategies
Practical workshop: Developing, presenting, and evaluating a complete corporate brand strategy
Personal action planning, course review, lessons learned, and implementation roadmap

Dates and locations

Available seminar dates

50% DISCOUNT FOR GROUPS

0 dates

No scheduled sessions found This course exists in the courses table, but there are no matching schedule rows yet.

Course certificate

Certificate awarded on completion

Every participant who completes this seminar receives a professional course certificate from INFORAMTECH.

Participants receive an INFORAMTECH certificate for completing Corporate Identity & Brand Management.
The certificate recognises attendance and successful participation in the seminar.
It can support professional development records within public relations and related functions.

Verify a certificate

Information about

Frequently asked questions

When is my seat confirmed?

Your seat is confirmed once full payment has been received.

Do you offer group discounts?

Yes, we offer the following discounts for group bookings:

2 participants: 20% discount
3 participants: 35% discount
5 or more participants: 50% discount

Can discounts be combined with other offers?

No, discounts cannot be combined unless explicitly stated.

What payment methods do you accept?

We accept bank transfers, credit/debit cards, and selected online payment methods.

When do I need to pay?

Full payment must be completed before the course start date to secure your participation.

Is VAT included in the course fee?

VAT treatment depends on your location and status:

EU Companies (with valid VAT number): VAT may be reverse charged (0%)
EU Individuals (without VAT number): VAT is applicable based on local regulations
Non-EU Participants: VAT is generally not applicable (0%)

Can I get a VAT invoice?

Yes, all participants receive an official invoice. EU companies must provide a valid VAT number.

Can I cancel my registration?

Yes, cancellations must be submitted in writing.

What is your refund policy?

More than 14 days before the course: Full refund
7-14 days before the course: 50% refund
Less than 7 days before the course: No refund

Can I transfer my seat to another person?

Yes, substitutions are allowed at no extra cost if requested before the course start date.

What happens if the course is postponed or canceled?

We reserve the right to reschedule or cancel a course due to unforeseen circumstances. In such cases, you may:

Transfer to another date
Receive full refund

Will I receive a certificate?

Yes, all participants will receive a certificate of completion after attending the course.

Is attendance mandatory?

Yes, full attendance is required to receive certification.

Are your courses online or in-person?

We offer both in-person and virtual (live online) training options.

Will course materials be provided?

Yes, all participants receive training materials in digital format.

Are travel and accommodation included?

No, participants are responsible for their own travel and accommodation unless otherwise stated.

Can you deliver customized or in-house training?

Yes, we offer tailored training programs based on your organization's needs.

How can I contact you for support?

You can reach us via email info@inforamtech.uk or through our contact form. Our team will respond promptly.

Testimonials

“

The structure of Corporate Identity & Brand Management made the topic practical and easy to apply immediately.

Course participant

Public Relations

“

The venue and date options made planning the right session straightforward.

Seminar attendee

Venue on request

“

Clear content, relevant examples, and useful follow-up topics for the next training step.

Learning manager

Professional development