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Did you know that an estimated 30% of all business emails are aimed at clarifying miscommunication generated from the other 70%? As more and more organizations come to this realization, business writing skills training has become a staple for capability development initiatives.
This course provides an introduction to business writing skills as they relate to the drafting of emails, memos and business letters. During this course, we will describe and apply structuring and business writing techniques designed to cater for the modern business environment. Above all, we will emphasize the use of simple, clear and positive language in addressing day to day business affairs.
Course Methodology
This course uses a variety of learning tools, including writing activities, storyboarding, controlled experiments and videos.
By the end of the course, participants will be able to:
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Apply the fundamental pillars of business writing for achieving better results
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Practice basic techniques for writing effective emails, letters and memos
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Demonstrate professionalism by writing in a clear, specific and positive manner
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Deliver solid conclusions through organized structure and flow
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Use practical and modern methods for powerful business writing
Target Audience
All individuals operating in a business setting with a need to express themselves effectively in writing.
Target Competencies
Written communication
Business writing etiquette
Structured thinking
Assertiveness
Ability to address complex situations
Reading between the lines
Course Outline
Introduction to business writing
Definitions of business writing
Setting emails, letters and memos in context
6 tips for writing effectively
Recognizing the hallmarks of effective writers
Applying modern day business writing techniques
Characteristics of business writing
Writing considerations
Guidelines for sentences
7 traits of organized writing
Setting a purpose
Investigating the audience
Organizing content to match your audience
Using clear, specific and positive writing
Developing your business writing style
Using visual aids powerfully
Complementing writing with tables and charts
Writing strategy
Organizing thoughts
Pyramid structuring
Developing a compelling storyboard
3 parts to a message
Achieving flow through effective transitioning
Applying pyramid structuring to your writing
Making the most of your facts
Deductive reasoning
Abductive reasoning
Building a compelling introduction
Big tips on writing
Applying George Orwell’s 5 rules for effective writing
Promoting clarity in writing
Avoiding miscommunication
Managing and delivering expectations
Responding to different email scenarios
Understanding different reader personalities
Using powerful language
Writing considerations
Using visual aids
7 tips for writing effectively
Using power words to influence your audience
Presentations: less is more
Using visual aids effectively
Managing a checklist for your writing
Going the last inch
How to be a successful business writer
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