Blue Ocean Strategy

Course Date

18 - 20 September 2023
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9 - 11 October 2023
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27 - 29 November 2023
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18 - 20 December 2023
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Course content

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About the Course 

This Blue Ocean Strategy course is a unique programme that focuses on how businesses can make the competition irrelevant by carving out an uncontested market space that allows them to operate unchallenged.

The 3 day course is delivered using an "action learning" format that will instruct delegates in the practical application of Blue Ocean Strategy and Value Innovation frameworks, methodologies and tools. Using realistic examples and exercises, it will thus prepare them to:


By the end of the course, participants will be able to:


  • Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts
  • Apply Blue Ocean Strategy principles, frameworks and tools
  • Start developing Blue Ocean Strategy for your organisation
  • Understand how to engage their colleagues in a Blue Ocean Strategy process

The unique skills and insights gained will enable participants to break through conventional strategic thinking and start putting their organisation in a truly competitive position.


What you'll learn
  • Explain Who developed the Blue Ocean Strategy
  • Explain What is a Business Universe

  • Differentiate between Blue Ocean and Red Ocean

  • Describe the Importance of Blue Ocean Markets
  • Explain Key Terms Related to Blue Ocean Strategy
  • Describe Ways to Create Blue Oceans
  • Explain Steps to Create a Blue Ocean Strategy
  • List the Blue Ocean Strategy Tools
  • Explain What is Meant by Value Innovation
  • Explain What is Tipping Point Leadership
  • Understand the concept of ERRC Grid
  • Explain the Use of the Buyer Utility Map
  • Explain Steps for Strategy Reorientation & Execution
  • Describe How to Choose Right Strategic Approach
  • List the Core Values to Drive Innovation


Training Course Content


Course content includes:


Introduction to Blue Ocean Strategy


What is Red Vs. Blue Ocean?
Creating Blue Oceans


Key analytical tools and frameworks


  • Analytical Total Framework
  • Current Strategy Canvas
  • Future Strategy Canvas
  • 4 Actions Frameworks
  • Critical Success Factors (CSF)

United Kingdom

63-66 Hatton Garden
Hatton Garden
07:30 – 19:00
Monday to Friday


Waarderweg 50-D
Haarlem , 2031BP
08:30 – 19:00
Monday to Friday


Gldani district, Mukhiani, M/R
Building 7, Apt. N22
+995 706 070161
07:30 – 19:00
Monday to Friday