Sales Professional Certificate

Course Date

2 - 6 October 2023
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16 - 20 October 2023
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20 - 24 November 2023
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4 - 8 December 2023
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11 - 15 December 2023
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18 - 22 December 2023
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25 - 29 December 2023
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Course content

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Why Attend

This ISMM endorsed course is perfectly positioned for those starting a career in sales. It is also of great benefit to experienced sales professionals who would like to refresh their selling skills and techniques with the latest developments in this vibrant field, and to other professionals keen on understanding the sales function in general. While this course focuses on providing participants with core knowledge about sales as a function and as a process, it will also give them an in-depth understanding of self-management, the art of prospecting, opportunity planning and resource allocation. In addition, participants will acquire several skills related to negotiating deals, overcoming obstacles, resolving customer issues and closing sales.

Course Methodology

The 'Sales Professional Certificate' course is highly interactive. Participants will enjoy working with business cases extracted from real life situations taking them from understanding the situation to finding a solution. The course leverages role play techniques where participants work and present scenarios related to deal negotiation, building relationships or problem resolution. Such role plays foster confidence, analytical thinking, and teamwork.


Course Objectives

By the end of the course, participants will be able to:

  • Identify the right professional selling behaviors and skills needed to maximize sales performance

  • Develop the right personal habits to optimize selling effectiveness

  • Apply the different steps of the sales process and identify the need for each step

  • Analyze and apply  the principles of successful negotiations and handling objections

  • Recognize the basics of customer relationships management and influencing outcomes


Target Audience


This sales training course is designed for salespeople, sales support personnel, as well as potential candidates for sales positions who want to build and revitalize their existing selling skills.


Target Competencies


  • Partnering: building relationships, communicating effectively, and setting expectations

  • Insight: evaluating the customer needs, gathering intelligence, and understanding business context

  • Solution: aligning to customer's needs, resolving issues, and managing success

  • Effectiveness: leveraging the sales process, executing plans, and maximizing personal time



Course Outline


The changing business environment

The evolution of personal selling

  • Marketing

  • Consultative

  • Strategic

  • Partnering

  • Social

    • The new sales competencies

    • Behaviors, characteristics and skills of a successful salesperson

    • Assessing performance according to specific sales indicators

    • The 10 root causes of sales problems

    • Personal selling profile


  • Preparation and self-organization



      Personal management


      • Self-mastery

      • Personal planning

      • Self-talk

      • Personal image

    • Time management for sales people

    • Understanding the psychology of selling

    • Developing strategies for sales success


  • The sales process



      Prospecting and qualifying


    • Pre-approach

    • Approach

    • Presentation and demonstration

    • Overcoming objections

    • Closing

    • Follow up and maintenance

    • Product selling versus service selling

    • A glimpse into different selling models


  • Business negotiations skills


    • Principles of successful negotiations

      • Communication

      • Planning

      • Trading concessions

    • The six elements of successful sales negotiations

    • The power of questioning and probing

    • The BATNA principle

    • Establishing ranges and understanding the limits


  • Managing the customer relationship



      Basics of building customer relationships


    • 5 rules for successful relationships

    • The essence of attitude in relationship building

    • The art of sales communications

    • Influencing sales outcomes


United Kingdom

63-66 Hatton Garden
Hatton Garden
07:30 – 19:00
Monday to Friday


Waarderweg 50-D
Haarlem , 2031BP
08:30 – 19:00
Monday to Friday


Gldani district, Mukhiani, M/R
Building 7, Apt. N22
+995 706 070161
07:30 – 19:00
Monday to Friday