Why Choose this Training Course?
To sell new products in new markets and increase sales and profits in existing markets, B2B sales teams now require a more integrated and co-ordinated selling strategy. No matter how good sales people are, they will find it increasingly difficult to sell without strategic selling which delivers superior value to customers.
Having a good product is not the answer. Customers now expect their suppliers to be able to deliver value consistently and help them to build their business. By adopting a strategic selling approach the supplier can build the relationship with the customer, overcome competitors, win profitable sales continuously and become the customer’s preferred supplier.
This training course is for companies that want to avoid selling on price, and become the customer’s preferred supplier. On this training course you will learn how to create a selling strategy for a segment, which builds powerful relationships and delivers superior value propositions that customers are happy to pay for.
The approach explained on the course is already being applied successfully by global companies.
This training course will feature:
What are the Goals?
By the end of this training course you will be able to:
Who is this Training Course for?
This training course is for sales directors, sales managers, account managers and sales-teams that want to introduce a more strategic approach to selling. It will help you to win more customers, build better relationships with customers, sell at a premium and be accepted as a more-valuable partner by customers.
This training course is suitable for a range of professionals and will greatly benefit:
Course Outline
Day One: Understanding Strategic Selling and How B2B Purchasing Has Changed
Day Two: How the Selling Strategy Works with the Brand
Day Three: Influencing the Customer’s Specification, Setting Sales Objectives, Creating the Sales Strategy and Targeting
Day Four: Creating Superior Value Propositions
Day Five: Communications to Support Sales, Win New Customers and Build Relationships
INFORMATECH is the region’s leading provider of in-house custom-designed courses. We have been tailoring in-house solutions for our clients aimed at helping them achieve short term training wins or long term strategic requirements. In addition to being significantly cost effective, these courses are constantly in demand because they:
If you did not find the appropriate date or venue suitable for you, or you would like to join the course online, you can request a custom course from the link below.
We offer group and corporate discounts on many courses. These discounts are available for clients who want to maximize their return on investment.
We offer individual discounts on many courses for people who are self-sponsored and make their payment in full and upfront at the time of registration.
Nominations to our public courses are to be processed by the client’s HR/Training department except for self-nominations which are to be paid in advance using the “payment by self” option on the online registration form. A refund will be issued back to the client in the event of course cancellation or seat unavailability. Registration confirmation is subject to INFORMATECH's review of registration request and seat availability.
Clients are responsible for any type of tax levied in their country.
If you are interested in having a course custom-designed for your organization, please submit a request using the link below. Once we receive your duly completed request, one of our business development professionals or consultants will get in touch with you to understand your requirements with more detail and answer any relevant questions you may have. After all pertinent information has been exchanged, we will work on the custom-designed request and send you the proposal you require and work with you to identify the ideal period and place for delivering the custom-designed solution.