Why Attend
The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in the digital marketing.
Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.
Course Methodology
The course is interactive and is comprised of lectures, case studies, technical process learning and supplemental discussions related to various industries and the challenges of implementation.
Course Objectives
By the end of the course, participants will be able to:
Utilize advanced advertising techniques on popular social media platforms
Setup conversion tracking on social media and Google AdWords
Use advanced advertising features in Google Paid Search
Recognize and use advanced SEO techniques to rank on top positions
Understand CRO to improve conversions
Employ powerful display retargeting techniques using AdRoll
Understand and utilize the power of influencers’ marketing and affiliate marketing
Target Audience
This course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.
Target Competencies
Social media advertising techniques
Paid and organic search techniques
Display and retargeting
Influencers and affiliate marketing
Course Outline
The pillars of Conversion Rate Optimization (CRO)
Strategic thinking for advanced digital marketers
Introduction to CRO
From reach to conversion: Key metrics on the path to conversion
The fundamentals of A/B testing
A/B testing case studies
A/B testing software / tools
Live website critique: overview of 5 websites and how to optimize them for conversions
Conversion tracking on Google Analytics and AdWords
Google Analytics refresher
How goals work in Google Analytics
Setting up goals in Google Analytics using URL triggers
Setting up goals in Google Analytics using code
Linking AdWords to Google Analytics
Setting up conversion tracking on Google AdWords
Analyzing AdWords campaigns in Google Analytics
Advanced Search Engine Marketing (SEM)
Advanced keywords optimizations
How to make the most out of the keyword planner
Using the opportunities tab
Using ad extensions
Setting up dynamic search ads
Using advanced ad targeting criteria
Using advanced bid optimizations
Advanced social media advertising techniques
How to use custom audiences on Facebook and Instagram
How to create a lookalike audience on Facebook and Instagram
Using pixels to track conversions
Generating advanced and custom reports on the Ad Manager
How to setup native landing pages on Facebook and generate leads
Advanced video marketing techniques on Facebook and Instagram
Advertising natively on Instagram
Advanced display and retargeting techniques
Introduction to programmatic advertising
Introduction to remarketing (Retargeting)
Advanced features in Google Display
Introduction to AdRoll
How to setup an advanced retargeting campaign
How to setup an advanced prospecting campaign
Reading and analyzing AdRoll reports
Advanced Search Engine Optimization (SEO) techniques
Setting up and using the Google Search Console
Key SEO tags that make or break your organic rankings
Useful SEO diagnostic tools
How to conduct a keyword research
Conducting on-page SEO
Conducting off-page SEO
Content marketing for SEO purposes
General definitions
The benefits of influencers marketing
Techniques for successful influencers marketing
INFORMATECH is the region’s leading provider of in-house custom-designed courses. We have been tailoring in-house solutions for our clients aimed at helping them achieve short term training wins or long term strategic requirements. In addition to being significantly cost effective, these courses are constantly in demand because they:
If you did not find the appropriate date or venue suitable for you, or you would like to join the course online, you can request a custom course from the link below.
We offer group and corporate discounts on many courses. These discounts are available for clients who want to maximize their return on investment.
We offer individual discounts on many courses for people who are self-sponsored and make their payment in full and upfront at the time of registration.
Nominations to our public courses are to be processed by the client’s HR/Training department except for self-nominations which are to be paid in advance using the “payment by self” option on the online registration form. A refund will be issued back to the client in the event of course cancellation or seat unavailability. Registration confirmation is subject to INFORMATECH's review of registration request and seat availability.
Clients are responsible for any type of tax levied in their country.
If you are interested in having a course custom-designed for your organization, please submit a request using the link below. Once we receive your duly completed request, one of our business development professionals or consultants will get in touch with you to understand your requirements with more detail and answer any relevant questions you may have. After all pertinent information has been exchanged, we will work on the custom-designed request and send you the proposal you require and work with you to identify the ideal period and place for delivering the custom-designed solution.