Certificate in Corporate Communications


Course Calendar

DateLocationFees
19 - 23 November 2018Singapore3800 US$
24 - 28 December 2018London4200 US$

Outline PDF



  • Planning and Strategy Management

Course Description

Why Attend
 
Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.
 
Course Methodology
 
This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.
 
Course Objectives
 
By the end of the course, participants will be able to:
  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate communication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments 
  • Adapt to various avenues of communication within the organization
 
Target Audience
 
Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.
 
Target Competencies
 
  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating
 
 
Course Outline
 
Foundations of corporate communication
 
Definition of corporate communication
Define and explore the concept and history of corporate communication
Differentiation between vision, mission and objectives
Corporate communication in a changing environment
The new media landscape: challenges and opportunities
Stakeholder management and communication
Stakeholder engagement
Definitions of corporate Identity
Branding
Reputation
Importance of corporate identity and reputation
Aligning identity, image and reputation
 
Developing your corporate communication strategy
 
Corporate communication strategy and strategic planning
Global aspects of corporate communication
High and low-context culture
Cross-cultural aspects of audiences
Planning and executing communication programs and campaigns
Research, measurement and evaluation
Measuring corporate reputation
Theories on measuring the effects of communication
 
Specialist areas in corporate communication
 
Media relations
Journalism and news outlets
Detect what constitutes news
The various effects of news coverage on corporate communication
Employee communication and organizational identification
New media, new communication
Benefits and challenges using social media
Issues management
Communication in times of crisis
 
New developments in corporate communication
 
Leadership and change communication
Effective leadership communication
Corporate social responsibility (CSR) and community relations
The case for CSR
Communicating about CSR
The 8 areas of focus for CSR
CSR and PR
 
The communication of organizations
 
Corporate communication
Marketing communication
Internal communication
Organizing communication

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  • Phone: +44(203)2900533

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